The album debuted at number 10 on the US Billboard 200 chart, with first-week sales of 26,000 copies in the United States. A music video for the song was still released on December 19. 'Be the One', which features Trey Songz and Young Jeezy, was originally planned to be the third single. ' Dedication To My Ex (Miss That)', which features Andre 3000 and Lil Wayne, was released as the third single on August 9. The second single ' Cupid' peaked at number 11 on the Hot R&B/Hip-Hop Songs. It peaked at number 64 on the US Billboard Hot 100 and at number seven on the US Hot R&B/Hip-Hop Songs chart, becoming Lloyd's fourth top-ten hit on the chart. The album's lead single, ' Lay It Down', was released on August 31, 2010. In promotion of the album, Lloyd will accompany rapper Lil Wayne on the second leg of his I Am Music II tour during the summer. It was released on July 5, 2011, in the United Kingdom, and on July 6 in the United States. The album was released by Zone 4, with distribution through Interscope Records.

Lloyd has said of the album's music, 'We've created something in the likes of what Justin Timberlake and Timbaland were able to create and Usher and Jermaine Dupri were able to create '. I usually have seven songs on the radio at the same time, but I shut down shop to focus on his album'. So I stopped doing a lot of work with a lot of other artists. In an interview for Billboard, he said of his role on the album, 'I promised my full dedication.

Polow da Don served as the album's executive producer and produced or co-produced all of its songs, managing sessions with background singers and horn and string sections. Recording sessions for the album took place at Doppler Studios in Atlanta, Georgia, No Excuses Studio in Santa Monica, California, Record Plant in Hollywood, California, and Setai Recording Studios in Miami, Florida. He previously worked with Lloyd on the latter's 2008 album Lessons in Love. In 2010, Lloyd was featured on the Young Money hit single ' BedRock' and signed to Zone 4, the label of producer and longtime friend Polow da Don. He subsequently released an eight-track EP, Like Me: The Young Goldie EP, as a free download on the Internet. Records, Lloyd left the record label in 2009 due to creative differences. After releasing three albums for The Inc.

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